JULY 8, 2003 TUE
Updated 5:13am CST
PRISON PLANET.com Newswire
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recommendations, consumer surveys, and slideshows discussing how to pacify consumers.

The RFID industry site, autoidcenter.com, has already begun removing or replacing the documents discovered by CASPIAN and mirrored by Croptome.org, while the RFID Journal has complained that CASPIAN has invaded the privacy of audoidcenter.com members.

Cryptome is, regrettably, off-air due to the slashdot effect. The documents cited by Cryptome, however, have been interpreted as evidence of a negative attitude towards consumers: they speak of a need to `pacify' consumers when unfavourable RFID tagging news stories emerge, and look for ways to `neutralise opposition'.

The RFID industry has, for some time, focussed its publicity on supply chain issues and away from consumer tracking, partly because of privacy concerns (reflected in a survey in the CASPIAN documents which show 78% of consumers in America are worried that tags will invade their privacy).

However, the industry also has to deal with considerable consumer ignorance and scare-mongering: for instance, that consumers fear the health impacts of RFID tags (presuming I guess that the microwatts the tags momentarily use to communicate are somehow more dangerous than holding a more powerful transmitter against your ear).
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RFID Strategy Docs Leaked

CommWorld July 8 2003

A US consumer group opposing the rollout of RFID tags has grabbed a bunch of documents from an RFID industry site and mirrored them, in what it says is an attempt to expose the industry's intended publicity campaigns. The documents, published here (currently offline), include publicity