Hypocrite O'Reilly Milks Rosie "Feud" To Rescue Failing Show
Abandons rhetoric of ignoring "lunacy" to exploit brief ratings surge

Paul Joseph Watson
Prison Planet
Tuesday, April 3, 2007

Despite calling for the whole issue to be marginalized little over a week ago, hypocrite Bill O'Reilly has decided to throw his weight behind creating a feud with Rosie O'Donnell in a desperate attempt to boost ratings for his failing Fox News show.

During a radio interview with billionaire Mark Cuban on the Friday March 23 broadcast of O'Reilly's Radio Factor show, O'Reilly argued that the 9/11 truth movement should be marginalized and that "lunacy shouldn't be given legitimacy" by affording it any attention. Yet since that broadcast, O'Reilly has given Rosie O'Donnell's 9/11 stance prime coverage on no less than three more occasions alone on his TV show and also discussed it further on his radio show.

If this is how O'Reilly defines not giving something attention, then we have to wonder what he would have done had he really pushed the issue! Renamed his show the O'Donnell Factor?

The pathetic truth of the matter is that Bill O'Reilly is attempting to manufacture a feud with Rosie O'Donnell because he knows O'Donnell has viewers and he doesn't.

ABC's The View averages over twice as many viewers as O'Reilly's show, reaching a total of around 30 million viewers throughout the course of the entire show. O'Donnell has introduced 600,000 new viewers since she took the helm in September 2006.

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O'Reilly's viewership has been in freefall since his October 2004 sex scandal, dropping from a height of around 3.1 million to just over 2 million in October 2006 and leveling of at that rate to the present day. O'Reilly has lost over a third of his audience in two years, but since he began his feverish coverage of O'Donnell's comments nearly two weeks ago, his ratings have experienced a brief spike.

Bill O'Reilly may be a thug and a bully but he's a calculating one at that, deciding to abandon his rhetoric of "marginalizing cranks" by ignoring them and going hell for leather to exploit Rosie O'Donnell's popularity in an attempt to rescue his failing television career. O'Donnell's feud with Donald Trump was a ratings boon for both of them and O'Reilly fully recognizes the opportunity to stick his foot in the door on this one.

O'Reilly went out all guns blazing yesterday in his continued attempts to attack O'Donnell for her public stance on 9/11, devoting two segments of his own show to the story and appearing on another Fox News show later in the evening to hype the feud.

We would encourage Rosie O'Donnell to continue simply asking the questions that need to be asked about 9/11, while avoiding becoming embroiled in a spat with attention seeking loser O'Reilly, whose only agenda is to claim O'Donnell's potential dismissal as a feather in his cap while briefly rejuvenating his declining TV crapfest.

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