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Businesses Use Sensors to Track Customers, Build Shopper Profiles

Posted By admin On January 14, 2014 @ 5:38 am In Prison Planet | Comments Disabled

ELIZABETH DWOSKINWall St Journal [1]
January 14, 2014

Fan Zhang, the owner of Happy Child, a trendy Asian restaurant in downtown Toronto, knows that 170 of his customers went clubbing in November. He knows that 250 went to the gym that month, and that 216 came in from Yorkville, an upscale neighborhood.

And he gleans this information without his customers’ knowledge, or ever asking them a single question.

Mr. Zhang is a client of Turnstyle Solutions Inc., a year-old local company that has placed sensors in about 200 businesses within a 0.7 mile radius in downtown Toronto to track shoppers as they move in the city.

The sensors, each about the size of a deck of cards, follow signals emitted from Wi-Fi-enabled smartphones. That allows them to create portraits of roughly 2 million people’s habits as they have gone about their daily lives, traveling from yoga studios to restaurants, to coffee shops, sports stadiums, hotels, and nightclubs.

Full article here [1]


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URLs in this post:

[1] Wall St Journal: http://online.wsj.com/news/articles/SB10001424052702303453004579290632128929194?mod=WSJ_hpp_LEFTTopStories&mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702303453004579290632128929194.html%3Fmod%3DWSJ_hpp_LEFTTopStories

[2] Companies Are Putting Sensors On Employees To Track Their Every Move: http://www.prisonplanet.com/companies-are-putting-sensors-on-employees-to-track-their-every-move.html

[3] Radiation Sensors, Surveillance Cameras To Screen, Track Vehicles Entering Manhattan: http://www.prisonplanet.com/radiation-sensors-surveillance-cameras-to-screen-track-vehicles-entering-manhattan.html

[4] Internet firms set to track and cash in on surfing habits of 11million customers: http://www.prisonplanet.com/internet-firms-set-to-track-and-cash-in-on-surfing-habits-of-11million-customers.html

[5] OnStar Begins Spying On Customers’ GPS Location for Profit: http://www.prisonplanet.com/onstar-begins-spying-on-customers%e2%80%99-gps-location-for-profit.html

[6] Latest Kinect sensors allow games to feed off your fear: http://www.prisonplanet.com/latest-kinect-sensors-allow-games-to-feed-off-your-fear.html

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