August 13, 2013
The City of London Corporation has asked a company to stop using recycling bins to track the smartphones of passers-by.
Renew London had fitted devices into 12 “pods”, which feature LCD advertising screens, to collect footfall data by logging nearby phones.
Chief executive Kaveh Memari said the company had “stopped all trials in the meantime”. The corporation has taken the issue to the Information Commissioner’s Office.
The action follows concerns raised by privacy campaign group Big Brother Watch, after details of the technology used in the binsemerged in the online magazine Quartz.
This article was posted: Tuesday, August 13, 2013 at 4:29 am