Tuesday, June 26, 2012
For this year’s second quarter, CNN hit a low among total viewers and the key adults 25-54 demographic, with all primetime programs posting steep declines.
The network averaged 446,000 total viewers and 129,000 in the 25-54 demo in primetime. Compared to last year’s second quarter, that’s down 35% and 41%, respectively. Rival Fox News Channel, meanwhile, with 1.79 million primetime total viewers on average, was down 1% from its 2011 second-quarter numbers.
FNC lost 14% in the 25-54, bringing in 355,000 viewers. MSNBC was down 13% in total primetime viewers, with 689,000 on average, and down 17% in the 25-54 with 217,000. The quarter ran March 26-June 22.
This article was posted: Tuesday, June 26, 2012 at 3:02 pm