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CNN Sinks To 21-Year Primetime Ratings Low In Second Quarter
Posted By admin On June 26, 2012 @ 3:02 pm In Featured Stories,Tile | Comments Disabled
Tuesday, June 26, 2012
Coming off its least-watched month in primetime in 20 years  in May, CNN has taken another big ratings blow: The cable news network has registered to its lowest-rated quarter in primetime since 1991.
For this year’s second quarter, CNN hit a low among total viewers and the key adults 25-54 demographic, with all primetime programs posting steep declines.
The network averaged 446,000 total viewers and 129,000 in the 25-54 demo in primetime. Compared to last year’s second quarter, that’s down 35% and 41%, respectively. Rival Fox News Channel , meanwhile, with 1.79 million primetime total viewers on average, was down 1% from its 2011 second-quarter numbers.
FNC lost 14% in the 25-54, bringing in 355,000 viewers. MSNBC was down 13% in total primetime viewers, with 689,000 on average, and down 17% in the 25-54 with 217,000. The quarter ran March 26-June 22.
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URLs in this post:
 Deadline.com: http://www.deadline.com/2012/06/cnn-sinks-to-21-year-primetime-ratings-low-in-second-quarter/
 least-watched month in primetime in 20 years: http://www.deadline.com/2012/05/cnn-ratings-monthly-low-20-years/
 CNN : http://www.deadline.com/tag/cnn/
 Fox News Channel: http://www.deadline.com/tag/fox-news-channel/
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