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CNN’s ‘Glass One-Quarter Full’ Spin: Emphasize Private Job Gains
Labor Day jobs report shows 54,000 lost, small rise in unemployment; ‘American Morning’ finds the silver lining.
Julia A. Seymour
Business & Media Institute
Saturday, September 4, 2010
The Bureau of Labor Statistics released its “all-important” jobs report on Sept. 3, the morning before Labor Day weekend. CNN rapidly found the “bright spot” in a report that showed a net loss of 54,000 jobs and a higher 9.6 percent unemployment rate.
“American Morning” co-anchor Kiran Chetry announced the report by saying “It’s good news, but it’s not good news.” Still, she maintained the mainstream media’s spin by focusing on private-sector jobs gains of 67,000 even though that is cold comfort to the 14.9 million people who are unemployed.
That CNN segment ignored negative information that would have provided important context. The BLS reported that there are still 1.1 million discouraged workers (too discouraged to even look for work) and another 1.3 million people working part-time who want full-time work instead.
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Chetry and fill-in co-anchor Ali Velshi discussed the breaking news report with two guests who were even more upbeat: Leigh Gallagher of Smart Money magazine and Shawn Tully of Fortune magazine.
Tully told CNN viewers, “This is actually not such bad news because we are looking at unemployment rates in the U.S. we really haven’t seen since the early 1980s. And in the early 1980s the comeback was extremely strong, unemployment dropped very, very sharply. In the U.S. we’ve never had 10 percent unemployment rates for long periods.”
Conservative economists argue that Reagan’s tax cuts were part of the reason the unemployment rate dropped and the economic comeback happened. President Obama has not proposed dramatically cutting tax rates and, in fact, seems willing to let the more modest tax cuts of President George W. Bush expire at the end of 2010.
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