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Coca-Cola Claims to be Fighting Obesity with New Ad Campaign (Video)

Posted By admin On January 30, 2013 @ 6:32 am In Sci Tech | Comments Disabled

Mike Barrett
Prison Planet.com [1]
Jan 30, 2013

It seems that Coca-Cola actually cares a great deal about your health, at least that’s what one of the company’s latest advertisements has to say. In case you missed it, Coca-Coca came out with an advertising campaign speaking of the nation’s status on health and obesity, and how the company is producing products to help fight the obesity epidemic. In other words, Coca-Cola is positioning itself as a company who cares about your health. It doesn’t.

In the above advertisement, Coca-Cola explains how it can play an important role in fighting obesity, that it offers 180 low and no-calorie beverages among the 650+ total available beverages. The company stresses that the obesity epidemic is not caused simply by the calories derived from Coca-Cola products.

Stuart Kronauge, General Manager, Sparkling Beverages, Coca-Cola North America, said:

“We are committed to bring people together to help fight obesity. This is about the health and happiness of everyone who buys our products and wants great-tasting beverages, choice and information. The Coca-Cola Company has an important role in this fight. Together, with willing partners, we will succeed.”

Nothing More than Damage Control

Of course it isn’t surprising to see Coca-Cola come out with such a campaign. How else would the company protect itself against the influx of studies concluding that the company’s products are destroying the public’s health? It is no secret anymore that sodas and sugary beverages play critical roles in the development of illness and disease as a whole.

The company’s move is nothing more than damage control. In addition to reacting to public resistance, it seems the company is also seeing a decline in sales [2] – a problem that can be partially mended through a care-driven ad campaign. Coca-cola is under heavy fire, and they know it.

A More Truthful ‘Parody’ Advertisement

Below is parody of the above advertisement. In this parody, the speaker humorously educates the viewer on the many dangers associated with soda consumption. Here are just a few health issues associated with soda, sugary beverages, and diet beverages loaded with artificial sweeteners like aspartame:

  • Regular sodas contain high amounts of sugar, and are undoubtedly a primary cause of sugar consumption. This sugar consumption leads to [6] obesity, diabetes, cancer, gout, and a number of other health conditions.

If Coca-Cola were serious about addressing public health and making real changes to fix the obesity issue, the company would:

  • Stop targeting kids with advertisements and stop heavily influencing young children’s minds.
  • Stop fighting and keeping quite clear research linking sugary beverages to illness and disease.
  • Stop targeting minorities and pushing products in developing countries where obesity rates are escalating.
  • Create a product that is actually healthful and beneficial and push that over it’s health-destroying products.

This post originally appeared at Natural Society [1]


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URL to article: http://www.prisonplanet.com/coca-cola-claims-to-be-fighting-obesity-with-new-ad-campaign-video.html

URLs in this post:

[1] Prison Planet.com: http://naturalsociety.com/coca-cola-claims-fighting-obesity-new-ad-campaign/

[2] decline in sales: http://www.reuters.com/article/2012/10/16/us-cocacola-results-idUSBRE89F0MM20121016

[3] Diet soda has been shown to cause: http://naturalsociety.com/is-diet-soda-bad-for-you-4-major-negative-impacts/

[4] on a genetic level: http://www.medicalnewstoday.com/articles/250574.php

[5] 7 trillion calories of sugar: http://naturalsociety.com/kids-7-trillion-calories-sugar-soda-each-year/

[6] sugar consumption leads to: http://naturalsociety.com/sugar-the-toxicity-question-and-what-to-do-about-it/

[7] shown to contain mercury: http://www.washingtonpost.com/wp-dyn/content/article/2009/01/26/AR2009012601831.html

[8] damage learning ability: http://newsroom.ucla.edu/portal/ucla/this-is-your-brain-on-sugar-ucla-233992.aspx

[9] Sneaky: Coca-Cola Removes Known Carcinogen to Avoid Cancer Warning Label: http://www.prisonplanet.com/sneaky-coca-cola-removes-known-carcinogen-to-avoid-cancer-warning-label.html

[10] Calls to ban Coca-Cola colouring linked to cancer that is still available in Britain despite U.S. health alert: http://www.prisonplanet.com/calls-to-ban-coca-cola-colouring-linked-to-cancer-that-is-still-available-in-britain-despite-u-s-health-alert.html

[11] Dr. Joseph Mercola: Coca Cola’s Aspartame Propaganda Exposed: http://www.prisonplanet.com/dr-joseph-mercola-coca-colas-aspartame-propaganda-exposed.html

[12] Organic Food Industry Bought Up by Corporations Like Coca-Cola: http://www.prisonplanet.com/organic-food-industry-bought-up-by-corporations-like-coca-cola.html

[13] Mother ‘died after drinking 18 pints of Coca-Cola a day: http://www.prisonplanet.com/mother-died-after-drinking-18-pints-of-coca-cola-a-day.html

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