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Cracker Barrel puts Duck Dynasty back in stores: ‘We made a mistake. . . we apologize’

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Michele Kirk
bizpacreview.com
December 23, 2013

That was fast! Cracker Barrel had a complete change of heart Sunday and decided to put “Duck Dynasty” merchandise back in its stores. Here is the tweet and official message from the southern comfort style food chain:

Dear Cracker Barrel Customer:

When we made the decision to remove and evaluate certain Duck Dynasty items, we offended many of our loyal customers. Our intent was to avoid offending, but that’s just what we’ve done.

You told us we made a mistake. And, you weren’t shy about it. You wrote, you called and you took to social media to express your thoughts and feelings. You flat out told us we were wrong.

We listened.

Today, we are putting all our Duck Dynasty products back in our stores.

And, we apologize for offending you.

We respect all individuals right to express their beliefs. We certainly did not mean to have anyone think different.

We sincerely hope you will continue to be part of our Cracker Barrel family.

Here is some early reaction from Twitter members:

When the country store’s original statement came out Friday night saying the company was “evaluating” the situation and removing select products, conservatives and Duck Dynasty fans mobilized into boycott mode to show support for the Robertson clan.

The top “boycott Cracker Barrel” Facebook page is up to almost 17,000 likes and social media venues have exploded with harsh messages for Cracker Barrel.

What happens now? Will the company be forgiven for realizing its mistake and reversing course quickly?

Tell us what you think.

This article was posted: Monday, December 23, 2013 at 6:37 am





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