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‘Creepy’ Path Intelligence retail technology tracks shoppers

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News.com.au

Shopping centres will monitor customers’ mobile phones to track how often they visit, which stores they like and how long they stay.

The technology, brought to Australia by a UK-based company, has prompted a call for privacy or telephone intercept regulators to investigate.

One unnamed Queensland shopping centre is next month due to become the first in the nation to fit receivers that detect unique mobile phone radio frequency codes to pinpoint location within two metres.

The company behind the Footpath system says it is also in discussions with other major Australian sites.

Full story here.

This article was posted: Friday, October 14, 2011 at 7:38 am





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