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EcoSnoop – Rat On Your Neighbors and “Save The Planet”

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Watts Up With That
Tuesday, December 29, 2009

Now, you can rat on your neighbors, your company, even your friends and family. Thanks to EcoSnoop, there’s an app for that.

This can also be useful for catching those who talk the talk, but don’t walk the walk. This might just backfire on more than  a few people. But since the green movement started this Stasi-esque information gathering campaign on “eco-offenders” [their word], that makes it OK to snap photos of green activists too, right? I could see some examples.  Bill McKibben leaves lights on after leaving a room? Joe Romm takes his car instead of the bus? Monbiot lets his car idle at a stoplight? Jim Hansen uses electricity generated by coal? William Connolley leaves his computer on after a frenzied all-nighter of Wikipedia editing?  Gore uses the elevator to his penthouse suite in SFO rather than take the stairs? Lots of opportunity there.

Now before the usual suspects get up in arms about my satire, let me say that I’m a fan of energy conservation. As many readers know, I walk the walk with my own energy saving measures. In fact just last week I upgraded part of my office to LED lighting, and I’m so impressed with it I’m going to showcase the product here. I’m not, however, going to turn in my neighbor because he left his porch light on one night or forgot to turn off his sprinkler when it rains. Yet you’ll find examples like that on the EcoSnoop web page.

Here’s what they say about the iPhone app campaign:

EcoSnoop.- Sustainability through Activism EcoSnoop for iPhone is an activism tool that allows green-aware users to assist and encourage corporate green initiatives. What’s the big deal?

It has been estimated that as much as 30% of the energy consumed in office buildings is wasted.
This suggests a significant opportunity for energy use reduction, cost savings, and the mitigation of greenhouse gas emissions through cost-effective energy efficiency opportunities.

  • A d v e r t i s e m e n t

To help identify the best opportunities, both from the perspective of the building owner and the utility, it is important to examine how, where, and when energy is used and the savings are likely to occur. (Excerpt taken from the National Action Plan for Energy Efficiency Sector Collaborative on Energy Efficiency Office Building Energy Use Profile)

Q: How can I help using my iPhone?
A: Users locate and report on eco-offenders by submitting pictures and descriptions of blatant abuse and misuse issues.

Q: What happens with my pictures?
A:The EcoSnoop website and iPhone applications are a centralized repository of environmental awareness and a tool for actively promoting energy conservancy and green awareness. By using the EcoSnoop iPhone application, the user becomes an important link in the chain of helping to report and mediate green waste (energy, pollution, etc.). Additionally, by going yourself and encouraging friends to utilize the website to add as much information as possible about the picture (address information, responsible party information, etc.) you are giving the EcoSnoop community the tools to encourage positive change!

EcoSnoop: We need your help saving the world…1 picture at a time.

Online: EcoSnoop.com
Twitter: @EcoSnoop

*An Appency Press Video Promo Reel – www.theappencypress.com*

h/t to WUWT reader Steve Keohane

This article was posted: Tuesday, December 29, 2009 at 11:32 am





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