End of the “Service Economy”? European McDonald’s Partially Replacing Employees with Touchscreen Terminals

Louise Lucas
Financial Times
Monday, May 16, 2011

McDonald’s is to change the way customers order its meals in Europe, partly replacing cashiers and the use of banknotes at its 7,000 fast-food restaurants in the region with touchscreen terminals and swipe cards.

Mr Easterbrook said that the changes would make life easier for consumers as well as improve efficiency, with average transactions three to four seconds shorter for each customer. McDonald’s European stores serve 2m customers a day.

Diners at the 1,200 McDonald’s outlets in the UK will shortly be able to pay by simply swiping a Visa debit card, just as London’s commuters can swipe their Oyster cards at train stations.

Full story here.

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This article was posted: Monday, May 16, 2011 at 9:27 am

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