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Establishment Media Losing More Viewers

NY Times [1]
April 2, 2010

With buyouts and layoffs in progress, the mood at ABC News cannot be good. It was probably not enhanced by the ratings report for the first quarter of the year showing that the network’s evening newscast, “World News,” had sunk to the lowest numbers the program has had in a first quarter since the People Meter was introduced by Nielsen in 1987.

The same situation prevailed at CBS, where the “Evening News” also hit a new low for the months of January through March.

The beneficiary was NBC, where “Nightly News” scored its best first-quarter numbers since 2005.

Over all, the numbers were: 9.92 million viewers for NBC; 8.27 million for ABC and 6.45 million for CBS.

Is this a signal that viewers are abandoning network newscasts in droves?

Full article here [1]