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EU wants to ban ‘sexist’ TV commercials

Posted By admin On September 5, 2008 @ 3:19 am In Globalization | Comments Disabled

Chris Irvine
London Telegraph [1]
Friday, Sept 5, 2008

MEPs want TV regulators in the EU to set guidelines which would see the end of anything deemed to portray women as sex objects or reinforce gender stereotypes.

This could potentially mean an end to attractive women advertising perfume, housewives in the kitchen or men doing DIY.

Such classic adverts as the Diet Coke commercial featuring the bare-chested builder, or Wonderbra’s “Hello Boys” featuring model Eva Herzigova would have been banned.

(Article continues below)

The new rules come in a report by the EU’s women’s rights committee.

Swedish MEP Eva-Britt Svensson urged Britain and other members to use existing equality, sexism and discrimination laws to control advertising.

She wants regulatory bodies set up to monitor ads and introduce a “zero-tolerance” policy against “sexist insults or degrading images”.

Full article here [1]


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URL to article: http://www.prisonplanet.com/eu-wants-to-ban-sexist-tv-commercials.html

URLs in this post:

[1] London Telegraph : http://www.telegraph.co.uk/news/worldnews/europe/2686538/EU-wants-to-ban-sexist-TV-commercials.html

[2] EU bans use of ‘Miss’ and ‘Mrs’ (and sportsmen and statesmen) because it claims they are sexist: http://www.prisonplanet.com/eu-bans-use-of-miss-and-mrs-and-sportsmen-and-statesmen-because-it-claims-they-are-sexist.html

[3] Commercials to be Broadcast Directly Into Consumers’ Heads: http://www.prisonplanet.com/commercials-to-be-broadcast-directly-into-consumers-heads.html

[4] iPhone App Listens to Television Commercials: http://www.prisonplanet.com/iphone-app-listens-to-television-commercials.html

[5] Call to adopt UK Bill of Rights: http://www.prisonplanet.com/call-to-adopt-uk-bill-of-rights.html

[6] Illuminati Commercials: Puma: http://www.prisonplanet.com/illuminati-commercials-puma.html

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