The Times of India 
Friday, September 30, 2011
WASHINGTON: Facebook begins rolling out its biggest ever shake-up, in a move observers say will not only profoundly alter how its 800 million users interact with the site, but will keep them coming back for decades to come.
The new “Timeline,” revealed last week by chief executive Mark Zuckerberg will also likely shock some users, notorious for backlashes in recent years over even small adjustments to the site, let alone a complete re-think of how their lives are presented to the world.
The changes amount to the “heart of your Facebook experience, completely rethought from the ground up,” Zuckerberg told an annual developers conference.
Rick Marini, CEO of the Facebook-focused “career network” BranchOut, which itself boasts millions of users, marveled this week in a conference call with marketers and reporters how the site had managed to build an enduring model.
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