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Facebook ad trial risks new privacy fears

Posted By yihan On March 27, 2013 @ 11:29 am In Prison Planet | Comments Disabled

Richard Waters
FT.com [1]
March 27, 2013

Watch this space: advisers say that businesses will do themselves few favours if they cut staff off from using consumer tools such as Twitter, Facebook or LinkedIn.

Facebook is testing adverts in its members’ newsfeeds that are tied to their behaviour on other websites, bringing one of the web’s most effective forms of advertising into the heart of its social network.

The experiment could turn into one of the company’s most profitable forms of advertising, though it also risks stirring up fresh privacy concerns if users find it intrusive, according to analysts.

The move, announced in a blogpost on Tuesday, marks Facebook’s latest attempt to find new ways for advertisers to tap the largest online audience. The approach, known as “retargeting”, is based on a formula that has proved effective on the web, though it does little to draw on the social relevance that Facebook has long said sets its service apart.

Full story here. [1]


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URL to article: http://www.prisonplanet.com/facebook-ad-trial-risks-new-privacy-fears.html

URLs in this post:

[1] FT.com: http://edition.cnn.com/2013/03/26/business/facebook-privacy-fears

[2] Facebook users raise privacy concerns as company tweaks security settings: http://www.prisonplanet.com/facebook-users-raise-privacy-concerns-as-company-tweaks-security-settings.html

[3] Facebook privacy fears for 100m users as their personal details are published on file-sharing site: http://www.prisonplanet.com/facebook-privacy-fears-for-100m-users-as-their-personal-details-are-published-on-file-sharing-site.html

[4] Well, These New Zuckerberg IMs Won’t Help Facebook’s Privacy Problems: http://www.prisonplanet.com/well-these-new-zuckerberg-ims-wont-help-facebooks-privacy-problems.html

[5] Facebook Drops Face Recognition in Europe Amid Privacy Concerns: http://www.prisonplanet.com/facebook-drops-face-recognition-in-europe-amid-privacy-concerns.html

[6] And Now Facebook’s Bankers Are Divvying Up The $100 Million They Made Shorting Facebook’s Stock: http://www.prisonplanet.com/and-now-facebooks-bankers-are-divvying-up-the-100-million-they-made-shorting-facebooks-stock.html

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