December 27, 2013
Facebook is ‘dead and buried’ to older teenagers, an extensive European study has found, as the key age group moves on to Twitter, Instagram, WhatsApp and Snapchat.
Researching the Facebook use of 16-18 year olds in eight EU countries, the Global Social Media Impact Study found that as parents and older users saturate Facebook, its younger users are shifting to alternative platforms.
“Facebook is not just on the slide – it is basically dead and buried,” wrote Daniel Miller, lead anthropologist on the research team, who is professor of material culture of University College London.
“Mostly they feel embarrassed to even be associated with it. Where once parents worried about their children joining Facebook, the children now say it is their family that insists they stay there to post about their lives.”
This article was posted: Friday, December 27, 2013 at 12:10 pm