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Facebook’s new content-sharing button ‘will not track users’ web history’

Posted By admin On April 19, 2010 @ 4:31 am In Prison Planet | Comments Disabled

London Telegraph [1]
April 19, 2010

Facebook is denying claims that its new content-sharing button will allow it to serve advertising based on its users’ web history.

The social network is launching a new content sharing button this week, which other websites can embed onto their pages, but it will not be used by Facebook [2] as a behavioural advertising targeting tool, as suggested in a report [3] (limited access to non-subscribers) originally printed by The Financial Times.

A Facebook spokesman said: “The Financial Times incorrectly suggested that Facebook is launching a behavioural ad targeting at f8, our upcoming developer conference. Their story has been corrected. As we have said previously, we are moving from ‘Become a Fan’ to ‘Like’ to make the language on the site more consistent but we have no announcements or changes planned to our ad offering or ad policies.”

The new ‘like’ button has been likened to tools sites like Twitter have developed to enable users to share content they like from around the web – with the rest of their social network.

Full article here [1]

Facebooks new content sharing button will not track users web history 100210banner1 [4]


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URL to article: http://www.prisonplanet.com/facebooks-new-content-sharing-button-will-not-track-users-web-history.html

URLs in this post:

[1] London Telegraph: http://www.telegraph.co.uk/technology/facebook/7606326/Facebooks-new-content-sharing-button-will-not-track-users-web-history.html

[2] Facebook: http://www.telegraph.co.uk/technology/facebook/

[3] report: http://www.ft.com/cms/s/2/3578fb70-4b14-11df-a7ff-00144feab49a.html

[4] Image: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=354152106&mt=8#

[5] Google agrees to provide ‘do not track’ button on Web browsers: http://www.prisonplanet.com/google-agrees-to-provide-do-not-track-button-on-web-browsers.html

[6] Facebook privacy fears for 100m users as their personal details are published on file-sharing site: http://www.prisonplanet.com/facebook-privacy-fears-for-100m-users-as-their-personal-details-are-published-on-file-sharing-site.html

[7] Nowhere to hide: New Facebook app to track offline users – report: http://www.prisonplanet.com/nowhere-to-hide-new-facebook-app-to-track-offline-users-%e2%80%93-report.html

[8] Facebook’s new Timeline set to ‘lock in’ users: http://www.prisonplanet.com/facebook%e2%80%99s-new-timeline-set-to-lock-in-users.html

[9] Facebook users raise privacy concerns as company tweaks security settings: http://www.prisonplanet.com/facebook-users-raise-privacy-concerns-as-company-tweaks-security-settings.html

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