Federal Reserve tries theater ads to burnish its image

Jim Puzzanghera
LA Times
Sunday, Nov 29th, 2009

Spots urging shoppers to use their credit cards wisely will be shown on big screens in 12 U.S. cities. The central bank has long been accused of neglecting its consumer protection duties.

Reporting from Washington – The Federal Reserve isn’t too popular these days, what with its failure to predict or prevent the financial crisis and recession, not to mention its involvement in last year’s bailouts. Rep. Ron Paul (R-Texas) has a bestselling book out called “End the Fed,” and some lawmakers are looking to cut back the central bank’s power.

It sounds like a perfect time for an ad campaign.

The Fed has made a 45-second public service announcement to help consumers use their credit cards wisely. The spot will run before movie previews at theaters in 12 U.S. cities, including Long Beach, from Friday through Dec. 3.

Over jazzy music, the announcer asks: “Want to use your credit card wisely? Here are some tips you can trust from the Federal Reserve.” With the Fed logo featured prominently, the ad offers suggestions such as paying your bill on time and watching for changes in the terms of the account.

Full article here

“When the people find they can vote themselves money, that will herald the end of the republic.” – Fall Of The Republic – Buy the DVD here

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