Friday, February 5th, 2010
One sign that Washington, D.C., had been home to Obama Mania was the number of independent retailers selling all sorts of Obama merchandise. Every street corner, it seemed, had Obama wares (or Obama wear) for sale. Now, however, most of the winter caps for sale are not emblazoned with the Obama logo. T-shirts depicting our president as a dunking Michael Jordan, a victorious Muhammad Ali, or saber-baring Luke Skywalker (yes, these shirts all existed) are nowhere to be found.
This time last year, the Obama Store was teeming with customers. Ideally situated in the basement of Washington’s Union Station, the store was filled with consumers eager to buy anything with Obama’s likeness while others took pictures of the life-size cut-outs of the president and first lady. Now, the Obama Store is boarded up.
How quickly things change in a year.
The Obama Store was capitalism at its most brilliant rawness; find a market and exploit it quickly. The store made possible one-stop shopping for all of your tacky Obama merchandise needs. T-shirts! Hats! Calendars! Hand-warmers! Keychains! It was like something out of Spaceballs (“Obama: The Flame Thrower! The kids love this one.”). The store carried every imaginable product with the words “Obama” and “Commemorative,” except, notably, the Obama Chia Pet.
This article was posted: Friday, February 5, 2010 at 4:08 am