Tuesday, March 13, 2012
European politicians are on the hunt for new sources of revenue as the continent’s fiscal situation worsens. The level of desperation is clear in the latest move from German ChancellorAngela Merkel’s coalition government to tap into the cash reserves of Internet search engine giantGoogle to bolster that country’s ailing publishing industry.
The second item on the coalition’s list of priorities released last week was a proposal to slap online news aggregators with a tax. “Online commercial vendors, such as search engines and news aggregators, should in the future pay a fee to publishers for the distribution of press products (such as news articles) on the Internet,” the document explains. Any business that links to a news article with a brief excerpt is subject to the scheme.
This action has far more to do with protectionism than protecting intellectual property rights. Websites such as the indispensable Drudge Report, Times 24/7, Real Clear Politics, Digg, Fark and Reddit collect news from sources spread across the Web. These sites are wildly popular because they draw the important stories together in one convenient place, fulfilling a very specific need among a news-hungry public.
Far from leeching off newspapers and print journalists, aggregators are essential to spreading the word about important stories. They drive significant traffic, which in turn generates revenue for content providers. It’s a win for both sides. For publishers that disagree, Google already includes a simple mechanism for websites to exclude themselves from search results. If the purported theft of content were truly the issue, that would end the discussion.
This article was posted: Tuesday, March 13, 2012 at 4:19 am