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Google agrees to provide ‘do not track’ button on Web browsers

Amy Thomson and Jonathan Browning
Bloomberg News [1]
Friday, February 24, 2012

Google agreed to allow a “do-not-track” button to be embedded in its Web browser, letting users restrict the amount of data that can be collected about them.

The world’s most popular search engine will join with other Web companies to support the anti-tracking initiative, which prevents an individual’s browsing history from being used to tailor ads, according to an emailed statement Thursday.

“We’re pleased to join a broad industry agreement to respect the ‘do-not-track’ header in a consistent and meaningful way that offers users choice and clearly explained browser controls,” Google Senior Vice President of Advertising Susan Wojcicki said in the statement.

Google joined the initiative as the Obama administration unveiled plans to give consumers more control over their personal information online. Congress should enact a privacy bill of rights for Web users, the administration said in a report released Thursday.

Full story here. [1]