Drudge Report 
April 12, 2010
GOOGLE CEO and Obama political activist Eric Schmidt declared this weekend that his machines will help decide what news you receive!
News sites should use technology to PREDICT what a user wants to read by what they have already read, Schmidt told the AMERICAN SOCIETY OF NEWS EDITORS, where a few humans still remained in the audience.
“We’re all in this together.”
Schmidt said he doesn’t want ‘to be treated as a stranger’ when reading online, POLITICO reports.
He envisions a future where technology for news editing could help tailor advertisements for individual readers.
And he wants to be challenged through technology that ‘directs readers’ to a story with an ‘opposing’ view.
[An odd suggestion from the CEO of a company long accused of offering little to no conservative-leaning links on its news page, while aggressively promoting left-leaning hubs.]
Schmidt said GOOGLE is working on new ways to push adverts and content for consumers, based on what stories they’ve read.
What stories his machines have selected.