April 18, 2011
If you have any videos uploaded to Google Video, you might want to make sure you’ve saved them. Google told users this weekend that it is shutting down the service.
It’s not much of a surprise that Google has opted to wind things down with Google Video, considering Google owns YouTube, which according to comScore’s January figures, is the number one online video content property with 144.1 million unique viewers per month. Google launched Google Video in 2005, and purchased YouTube the following year. Additionally, Google stopped accepting uploads to Google video a few years ago.
So what will happen to videos hosted on the site? Google is asking that users move their content over to YouTube.
“Later this month, hosted video content on Google Video will no longer be available for playback,” read an email sent to Google Video users. “Google Video stopped taking uploads in May 2009 and now we’re removing the remaining hosted content. We’ve always maintained that the strength of Google Video is its ability to let people search videos from across the Web, regardless of where those videos are hosted. And this move will enable us to focus on developing these technologies further to the benefit of searchers worldwide.”
Google said videos uploaded to the site will be unavailable for playback as of April 29. The company added a download button on the video status page, so that content you want to save can be stored easily. This feature will be removed after May 13.
“We encourage you to move your content to YouTube if you haven’t done so already,” Google continued. “YouTube offers many video hosting options including the ability to share your videos privately or in an unlisted manner.”
Google might be placing new emphasis on YouTube.