June 20, 2010
According to Italian newspaper La Repubblica, Google is contacting publishers in Italy to test a micropayment system for newspapers, called Newspass.
The platform will be launched by the end of the year and users will be able to access content behind paywalls with a single click, directly from the search engine results page.
Newspass will be integrated with Google Checkout and will use a single login that would in fact compete with Facebook’s virtual currency, Facebook Credits.
While Facebook is concentrating in monetizing online social gaming and the virtual gifts market, Google could succeed in establishing a standard for newspapers and magazines, the same websites that are using Official Pages and Facebook integration to promote content online.
Both systems could provide convenient one-click entry points for premium content on the most visited sites of the web, Google and Facebook. It’s a win-win solution that will benefit all, except for users not willing to pay for news online.