Britons are being bombarded by more than 10,000 government advertisements every day, prompting accusations that Labour is creating the “ultimate nanny state”.
Stop smoking. Drink less. Learn new skills. Stop defrauding the benefit office. Claim tax credits. Wear a condom. Join the Army.
Britons are being bombarded by more than 10,000 government advertisements every day, prompting accusations that Labour is creating the “ultimate nanny state”.
Messages from the state were relayed to the population via television, radio, cinema, newspapers, magazines and billboards on more than 3.7 million occasions during 2008, according to new research by media analysts at The Nielsen Company.
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Current major campaigns include the Department of Health’s “Condom – Essential Wear” campaign to promote safe sex, a police initiative to publicise the Anti-Terrorist Hotline, and the Department for Transport’s “Think! Bike” campaign to encourage drivers to look out for motorcyclists.
The government is now the biggest spender on advertising in the country.
Its spending has increased by 20 per cent this year to more than £400 million at a time when the previous biggest spender, the corporate giant Procter & Gamble, has been cutting back.
March 29th, 2009 at 12:28 pm
Turn off your TV!!!!!!!!!!!
March 29th, 2009 at 2:41 pm
What do you expect when Satan’s Throne is in London?
March 29th, 2009 at 8:47 pm
NUT CASES.
YOU PEOPLE ARE DELUSIONAL.
March 29th, 2009 at 9:49 pm
Prometheus gave us fire and you would deny him? Where else do you think fire could possibly have come from!? It didn’t just appear!!
luke Reply:
March 30th, 2009 at 3:45 pm
I listen to a lot of radio and 50% is government broadcasts. Thing about it is that when talkradio has a government figure as a guest are they told to go easy by the higher ups and not ask any difficult questions as the income from the advertising space is very important to the station in these times of credit crunch?