NBC News 
Tuesday, February 9, 2010
One moment in particular resonated with San Franciscans: A man standing at a sink prepares to dump a rind in his sink’s disposal unit — an act ostensibly banned by San Francisco’s new composting mandate, one of Mayor Gavin Newsom’s many green initiatives.
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The locally conceived advertisement  was enough to get Newsom, who has pushed for the type of recycling and composting mandates that give the spot its believably authoritarian edge, was moved to tweet, “Ok .. That “green police” Audi commercial hits home. “
If Venables Bell really wanted to twist the knife, though, wouldn’t they point out that an Audi designed for ultra-low sulfur diesel fuel  would probably emit less pollution than the city-owned hybrid SUV Newsom is currently being driven around in?
Full story here.