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ITV to launch ‘embedded’ adverts during programmes

Posted By admin On October 1, 2008 @ 10:37 am In Sci Tech | Comments Disabled

DAILY MAIL [1]
Wednesday, October 1, 2008

Viewers who like to avoid advert breaks by fast-forwarding through them or making a cup of tea, will no longer be able to avoid them under new plans revealed by ITV.

The broadcaster is developing a form of advertisement that is embedded into programmes, showing logos or messages in clear spaces such as blue sky.

The new technology is known as ‘automatically placed overlay advertising’ and has been developed by Californian company Keystream.

It is being tested on some of the news footage shown on the ITV Local website, with logos from USwitch.com and Freesat appearing in the background. If well-received it could be rolled out onto ITV’s television programmes.

(ARTICLE CONTINUES BELOW)

Simon Fell, head of future technology at ITV, said: ‘There’s a lot of potential. If there’s a scene in a programme where there’s time, then it could give us a chance to get an ad away. But obviously on television you won’t be seeing one of these appearing at a crunch point in a drama.

‘The technology looks at moments in the video where it finds segments that are big enough to get a non-moving logo in. Rather than an editor sitting through it and finding space, and all the effort that takes, this does it all automatically.

FULL STORY CLICK HERE [1]


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URLs in this post:

[1] DAILY MAIL: http://www.dailymail.co.uk/sciencetech/article-1065660/ITV-launch-embedded-adverts-programmes.html

[2] Intense US monitoring of Pakistan’s nuclear and missile programmes: http://www.prisonplanet.com/intense-us-monitoring-of-pakistan%e2%80%99s-nuclear-and-missile-programmes.html

[3] New adverts ‘could track your eyes’ in supermarkets: http://www.prisonplanet.com/new-adverts-could-track-your-eyes-in-supermarkets.html

[4] Pill to have ‘embedded microchip’: http://www.prisonplanet.com/pill-to-have-embedded-microchip.html

[5] With recent police activity, anti-terror adverts and CCTV everywhere no wonder we’re all scared stiff: http://www.prisonplanet.com/with-recent-police-activity-anti-terror-adverts-and-cctv-everywhere-no-wonder-were-all-scared-stiff.html

[6] Privacy International files legal challenge against UK government over mass surveillance programmes: http://www.prisonplanet.com/privacy-international-files-legal-challenge-against-uk-government-over-mass-surveillance-programmes.html

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