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Malls track shoppers’ cell phones on Black Friday

Posted By yihan On November 23, 2011 @ 8:53 am In Featured Stories,Tile | Comments Disabled

Annalyn Censky
CNNMoneyTech [1]
Wednesday, November 23, 2011

Attention holiday shoppers: your cell phone may be tracked this year. Starting on Black Friday and running through New Year’s Day, two U.S. malls — Promenade Temecula in southern California and Short Pump Town Center in Richmond, Va. — will track guests’ movements by monitoring the signals from their cell phones.

While the data that’s collected is anonymous, it can follow shoppers’ paths from store to store.

The goal is for stores to answer questions like: How many Nordstrom shoppers also stop at Starbucks? How long do most customers linger in Victoria’s Secret? Are there unpopular spots in the mall that aren’t being visited?

While U.S. malls have long tracked how crowds move throughout their stores, this is the first time they’ve used cell phones.

Full story here. [1]


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URL to article: http://www.prisonplanet.com/malls-track-shoppers-cell-phones-on-black-friday.html

URLs in this post:

[1] CNNMoneyTech : http://money.cnn.com/2011/11/22/technology/malls_track_cell_phones_black_friday/index.htm

[2] Cell Phones Are Tracking Devices That Governments, Police, Big Corporations And Stalkers Can Use To Easily Track Your Movements: http://www.prisonplanet.com/cell-phones-are-tracking-devices-that-governments-police-big-corporations-and-stalkers-can-use-to-easily-track-your-movements.html

[3] Man Dies on Black Friday; Shoppers Unfazed: http://www.prisonplanet.com/man-dies-on-black-friday-shoppers-unfazed.html

[4] US Shoppers Spent Less Over Black Friday: NRF: http://www.prisonplanet.com/us-shoppers-spent-less-over-black-friday-nrf.html

[5] Homeland Security to Develop Cell Phones That ‘Smell’ Poisonous Gas: http://www.prisonplanet.com/homeland-security-to-develop-cell-phones-that-smell-poisonous-gas.html

[6] Cell Phones Cause Brain Cancer, Scientists Warn: http://www.prisonplanet.com/cell-phones-cause-brain-cancer-scientists-warn.html

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