Daily Caller 
May 4, 2012
“Start listening to Rush Limbaugh .” That was the unexpected message representatives from Media Matters for America  and the National Organization for Women delivered to NOW chapter leaders in a secret, narrowly focused strategy session Wednesday night.
In audio of the NOW/MMFA strategy webinar obtained exclusively by The Daily Caller, the liberal organizations plotted the best ways to get the radio giant and veritable burr in their collective saddles off the air.
Go after the local advertisers
The key, according to Media Matters online outreach director Jay Carmona, is to target Limbaugh at the local level — specifically advertisers in local radio markets — but with an eye on his national sponsors.
“I will say, just going by the numbers, getting local stations to drop Limbaugh is actually a hard, more long-term campaign than just looking at getting local sponsors to drop,” she explained, adding that they do not need to get the conservative talker off every local station to make an impact.
The catch, however, is that women who are active with NOW and the men who support them — whom Limbaugh often needles as the NAGs (National Association of Gals) and the “new castrati” — are actually going to have to listen to his radio show in order to identify and target those local advertisers.
“The first thing you want to do is, I say, start listening to Rush Limbaugh,” Carmona advised.