- Prison Planet.com - http://www.prisonplanet.com -
Mega Advertising Corps Creating Database Comparable to NSA
Posted By admin On July 31, 2013 @ 6:00 am In Prison Planet | Comments Disabled
Daniel G. J.
July 31, 2013
Privacy experts think that the merger of the world’s two biggest advertising agencies could create a massive database of information about consumers. The database would be similar to what the National Security Agency is amassing about phone and internet usage, and it could be used to greatly restrict your rights.
Omnicom Group and Publicis Groupe are two giant  holding companies that own dozens of advertising agencies and marketing firms. The two companies have decided to merge  into one titanic holding company. Part of this company’s holdings will be a giant database about consumer habits.
The database contains e-scores , or consumer valuation. This is information that retailers, credit card companies, search engines, and other organizations collect about you  every time you visit a website or make a transaction.
BIG BUSINESS KNOWS ALL ABOUT YOUR LIFESTYLE
The problem is that such e-scores are increasingly being used to analyze your lifestyle and make decisions about you. A health insurance company might check the e-score to see if you eat at McDonald’s or buy liquor or cigarettes before writing you a policy. A bank might check to see if you gamble or go to casinos before writing you a loan. The bank might also check to see if you visit online casinos or have even purchased airline tickets to Las Vegas in the past.
In other words, these institutions know a lot about your personal lives. They track everything you do online and every purchase you make with your debit or credit or card.
A TOOL FOR DISCRIMINATION
That means they know what books you buy from Amazon, what videos you stream from Netflix, and what websites you visit. It wouldn’t be that hard to discern your political or religious beliefs from such metadata. The data could be used to discriminate against people that hold certain beliefs.
For example, bureaucrats could screen applicants to determine which ones would be more likely to question authority or criticize a government policy. They might not hire somebody who regularly visits The Guardian’s website because it often contains stories that contradict the official line coming out of Washington. Let alone an alternative news website like Storyleak.
Particularly bothersome is the fact that data is now sold in automated trading platforms for everybody to buy. The combined Omnicom and Publicis will be able to make a fortune selling this data.
Controls need to be placed on the kind of data companies can collect and how they sell it. Such private data mining is as big a threat to our privacy as the data mining done by agencies like the NSA.
This post originally appeared at Story Leak 
Article printed from Prison Planet.com: http://www.prisonplanet.com
URL to article: http://www.prisonplanet.com/mega-advertising-corps-creating-database-comparable-to-nsa.html
URLs in this post:
 two giant: http://www.usatoday.com/story/money/business/2013/07/28/omnicom-publicis-merge-form-biggest-ad-firm/2593661/
 decided to merge: http://www.huffingtonpost.com/2013/07/29/omnicom-publicis-merger_n_3672771.html?utm_hp_ref=online-privacy
 e-scores: http://www.nytimes.com/2012/08/19/business/electronic-scores-rank-consumers-by-potential-value.html?pagewanted=all
 collect about you: http://www.storyleak.com/graphic-what-the-nsa-knows-about-you-phone-usage/
 Story Leak: http://www.storyleak.com/advertising-corps-creating-database-comparable-to-nsa/
 Eric Schmidt Admits Google+ Is a Giant Advertising Database: http://www.prisonplanet.com/eric-schmidt-admits-google-is-a-giant-advertising-database.html
 Parents, Experts Blast New State Database of Private Student Info: http://www.prisonplanet.com/parents-experts-blast-new-state-database-of-private-student-info.html
 Phone bills ‘will rise’ to pay for database: http://www.prisonplanet.com/phone-bills-will-rise-to-pay-for-database.html
 ‘Big Brother’ warning over Government database that records EVERY phone call and e-mail in Britain: http://www.prisonplanet.com/big-brother-warning-over-government-database-that-records-every-phone-call-and-e-mail-in-britain.html
 Move over NSA, here comes the Obamacare Big Brother database: http://www.prisonplanet.com/move-over-nsa-here-comes-the-obamacare-big-brother-database.html
Copyright © 2013 PrisonPlanet.com. All rights reserved.