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Ministers lavished £9m on climate change stunts… but public opinion is left cold by global warming ‘propaganda’

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Steve Doughty
UK Daily Mail
Thursday, February 18th, 2010

A disastrous series of failed climate change publicity stunts cost taxpayers £9million, it emerged yesterday.

The projects paid for by the Government’s Climate Challenge Fund did next to nothing to change public opinion, a Whitehall report found.

It said the initiatives were almost entirely preaching to the converted and that trying to drum up interest through sensationalism only put people off.

Schemes included a £40,000 DVD in which schoolchildren explained that in ten years everyone will have to wear sunglasses all the time, because the sun will be shining more.

A tent set up in shopping centres and labelled an ‘experiential climate dome’ was subsidised by Whitehall to the tune of nearly £400,000; a computer game cost £47 every time it was played; and a series of ‘ challenging pub quizzes’ about climate change cost more than £85,000.

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This article was posted: Thursday, February 18, 2010 at 5:16 am





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