- Prison Planet.com - http://www.prisonplanet.com -
New adverts ‘could track your eyes’ in supermarkets
Posted By admin On April 30, 2013 @ 1:33 pm In Prison Planet | Comments Disabled
BBC News 
April 30, 2013
An advertising system which is able to track your eye movements while you shop has been created by researchers based at Lancaster University.
The Sideways project uses software to locate faces and eye movements of shoppers captured on camera.
It could allow for video screens which change adverts depending on what you look at in a shop.
The team told the BBC they hoped the technology would be in use in shops within five years.
Full story here. 
Article printed from Prison Planet.com: http://www.prisonplanet.com
URL to article: http://www.prisonplanet.com/new-adverts-could-track-your-eyes-in-supermarkets.html
URLs in this post:
 BBC News: http://www.bbc.co.uk/news/technology-22351995
 ITV to launch ‘embedded’ adverts during programmes: http://www.prisonplanet.com/itv-to-launch-embedded-adverts-during-programmes.html
 With recent police activity, anti-terror adverts and CCTV everywhere no wonder we’re all scared stiff: http://www.prisonplanet.com/with-recent-police-activity-anti-terror-adverts-and-cctv-everywhere-no-wonder-were-all-scared-stiff.html
 China extends surveillance into supermarkets, cinemas and classrooms: http://www.prisonplanet.com/china-extends-surveillance-into-supermarkets-cinemas-and-classrooms.html
 High-tech speed cameras which use satellites to track motorists on secret trial in Britain: http://www.prisonplanet.com/high-tech-speed-cameras-which-use-satellites-to-track-motorists-on-secret-trial-in-britain.html
 Malls track shoppers’ cell phones on Black Friday: http://www.prisonplanet.com/malls-track-shoppers-cell-phones-on-black-friday.html
Copyright © 2013 PrisonPlanet.com. All rights reserved.