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New adverts ‘could track your eyes’ in supermarkets

Posted By admin On April 30, 2013 @ 1:33 pm In Prison Planet | Comments Disabled

BBC News [1]
April 30, 2013

An advertising system which is able to track your eye movements while you shop has been created by researchers based at Lancaster University.

The Sideways project uses software to locate faces and eye movements of shoppers captured on camera.

It could allow for video screens which change adverts depending on what you look at in a shop.

The team told the BBC they hoped the technology would be in use in shops within five years.

Full story here. [1]


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URL to article: http://www.prisonplanet.com/new-adverts-could-track-your-eyes-in-supermarkets.html

URLs in this post:

[1] BBC News: http://www.bbc.co.uk/news/technology-22351995

[2] ITV to launch ‘embedded’ adverts during programmes: http://www.prisonplanet.com/itv-to-launch-embedded-adverts-during-programmes.html

[3] With recent police activity, anti-terror adverts and CCTV everywhere no wonder we’re all scared stiff: http://www.prisonplanet.com/with-recent-police-activity-anti-terror-adverts-and-cctv-everywhere-no-wonder-were-all-scared-stiff.html

[4] China extends surveillance into supermarkets, cinemas and classrooms: http://www.prisonplanet.com/china-extends-surveillance-into-supermarkets-cinemas-and-classrooms.html

[5] High-tech speed cameras which use satellites to track motorists on secret trial in Britain: http://www.prisonplanet.com/high-tech-speed-cameras-which-use-satellites-to-track-motorists-on-secret-trial-in-britain.html

[6] Malls track shoppers’ cell phones on Black Friday: http://www.prisonplanet.com/malls-track-shoppers-cell-phones-on-black-friday.html

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