Obama targets ‘soccer moms’ to halt poll slide

Anna Fifield
Financial Times
July 29, 2010

When Barack Obama appears on Thursday on the homey set of The View, all couches and coffee cups, he can expect laughs and soft questions from “the ladies” – led by television mavens Barbara Walters and Whoopi Goldberg.

In yet another first, Mr Obama will appear on a daytime television chat show, speaking largely to the “soccer mom” demographic about his family’s life inside the White House, the economy and the BP oil spill.

Mr Obama’s administration, facing dismal marks even from friendly pollsters, is making a new push to talk to Middle America, trying to recapture some of his old campaign magic before November’s midterm Congressional elections. And all without having to go through the pesky medium of the White House press corps.

Certainly, the president needs all the positive exposure he can get.

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