Panic, little ones, it’s the Carbon Monster

Brendan O’Neill
The Australian
Monday, Nov 2nd, 2009

 

IF you don’t reduce your carbon footprint, then puppies will drown and bunny rabbits will die. And a terrifying, jagged-toothed monster with crazy hooked hands will descend from the clouds to eat you up.

Believe it or not, that is the message being delivered by the British government to children, in a L6 million ($10.7m) advertising campaign designed to scare the next generation witless about the alleged horrors of global warming.

Taking environmentalist propaganda to a new low, the TV ad shows a father reading a nightmarish bedtime story to his perturbed-looking young daughter.

He tells her of a land where the “weather is very, very strange”. There are “awful heatwaves” and “terrible storms and floods”. A cartoon bunny is shown crying as it starves on the dried, cracked earth, while elsewhere a puppy drowns in floodwaters.

Above it all, a sooty, blackened monster – CO2 made hideous flesh – surveys the horrors with a grotesque grin on its face.

And just in case the little girl, and the millions of children that the TV ad is aimed at, thinks this is merely a twisted fairytale, her father makes clear that it is reality.

• A d v e r t i s e m e n t

It is the “horrible consequence”, he says, of human beings using too much CO2, much of which comes from “everyday things like keeping houses warm and driving cars”.

In short? Children who live in warm houses and who get lifts to school or football practice should feel guilty, because their evil antics are causing dogs to die and cute rabbits to go hungry.

Full article here

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