December 15, 2011
We must assume that They are using the full spectrum of surveillance information to try to PREDICT HOW EACH OF US IS LIKELY TO BEHAVE ON A DAY TO DAY BASIS. Where we go. Which routes we take. What we buy. Etc.
Location tracking has become a hot privacy issue. Google, Apple, and Microsoft have all stepped into massive PR messes over the question. Now there’s a new entry: Amazon.
A patent, made public last week, covers a system to not only track, through mobile devices (Kindle, anyone?), where individuals or aggregated users have been, but determine where they’re likely to go next to better target ads, coupons, or other messages that could appear on a mobile phone or on displays that individuals are likely to see on their routes. The system could also use someone’s identity to further tailor the marketing according to demographic information.
This article was posted: Thursday, December 15, 2011 at 4:25 am