July 17, 2011
You don’t need to have 5,000 friends of Facebook to know that social media can have a notorious mix of rumor, gossip and just plain disinformation. The Pentagon is looking to build a tool to sniff out social media propaganda campaigns and spit some counter-spin right back at it.
On Thursday, Defense Department extreme technology arm Darpa unveiled its Social Media in Strategic Communication (SMISC) program. It’s an attempt to get better at both detecting and conducting propaganda campaigns on social media. SMISC has two goals. First, the program needs to help the military better understand what’s going on in social media in real time — particularly in areas where troops are deployed. Second, Darpa wants SMISC to help the military play the social media propaganda game itself.
This is more than just checking the trending topics on Twitter. The Defense Department wants to deeply grok social media dynamics. So SMISC algorithms will be aimed at discovering and tracking the “formation, development and spread of ideas and concepts (memes)” on social media, according to Darpa’s announcement.
This article was posted: Sunday, July 17, 2011 at 5:41 am