August 4, 2013
Considering their previous lows, both CNN and HLN enjoyed respectable viewer gains in the month of July, but the latest ratings that look at a full week of post-Zimmerman trial viewership shows that both networks might be falling back to earth. TV Newser reports that last week, CNN saw its viewership plummet -32%. HLN fared even worse with a -50% drop-off.
Fox News, however, continues to dominate its cable news competition. In all of cable, Fox beat CNN and MSNBC combined during primetime and ranked 4th in total primetime viewers, behind only the USA Network, TNT, and the History Channel.
In total day viewers, Fox News ranked 5th in all of cable.
TV Newser reports that “CNN placed 36th in primetime and 31st in total day, while MSNBC placed 32nd in both categories.”
This article was posted: Sunday, August 4, 2013 at 3:47 am