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Report: Microsoft Paying YouTubers for Positive Xbox One Coverage

Posted By admin On January 21, 2014 @ 6:35 am In Sci Tech | Comments Disabled

Lucy O’Brien
uk.ign.com [1]
January 21, 2014

Microsoft reportedly struck a deal with Machinima video partners offering them financial bonuses for promoting the Xbox One, as long as the details of said promotional agreement were kept confidential, according to Ars Technica. [2]

The promotion, outlined in what appear to be leaked emails [3] to popular Machinima personalities and a since deleted Tweet [4] from Machinima’s UK community manager, offered video content producers an additional $3 CPM ($3 per thousand video views) for posting videos including at least 30 seconds of Xbox One gameplay footage in the first two minutes, and a verbal mention that the console was being played. It was also stipulated that producers tag their videos ‘XB1M13′ and post between 3 AM ET, January 13 and 2:59 AM ET,  February 10 to be eligible for payment.

Full article here [1]

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URLs in this post:

[1] uk.ign.com: http://uk.ign.com/articles/2014/01/21/report-microsoft-paying-youtubers-for-positive-xbox-one-coverage

[2] Ars Technica.: http://arstechnica.com/gaming/2014/01/stealth-marketing-microsoft-paying-youtubers-for-xbox-one-mentions/

[3] leaked emails: http://www.igameresponsibly.com/2014/01/17/microsoft-is-offering-youtube-personalities-good-money-to-promote-xbox-one/

[4] since deleted Tweet: http://puu.sh/6oI0g.png

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