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Reuters Checkmates Murdoch : ‘We Want Bloggers To Make Use Of Our Stories’

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Darryl Mason
YOUR NEW REALITY

Tuesday, August 11, 2009

Thank you, Reuters, you understand, or at least you understand you don’t really have a choice. Read the excerpts that Reuters are happy for me to run, but also click here and read the whole story :

….the Internet isn’t killing the news business any more than TV killed radio or radio killed the newspaper. Incumbent business leaders in news haven’t been keeping up. Many leaders continue to help push the business into the ditch by wasting “resources” (management speak for talented people) on recycling commodity news. Reader habits are changing and vertically curated views need to be meshed with horizontal read-around ones.

Blaming the new leaders or aggregators for disrupting the business of the old leaders, or saber-rattling and threatening to sue are not business strategies – they are personal therapy sessions. Go ask a music executive how well it works.

A better approach is to have a general agreement among community members to treat others’ content, business and ideas with the same respect you would want them to treat yours.

If you are doing something that you would object to if others did it to you – stop. If you don’t want search engines linking to you, insert code to ban them.

I believe in the link economy. Please feel free to link to our stories — it adds value to all producers of content. I believe you should play fair and encourage your readers to read-around to what others are producing if you use it and find it interesting.

I don’t believe you could or should charge others for simply linking to your content. Appropriate excerpting and referencing are not only acceptable, but encouraged. If someone wants to create a business on the back of others’ original content, the parties should have a business relationship that benefits both.

Let’s stop whining and start having real conversations across party lines.

My suggestion is we start with “do unto others” as our guiding spirit – I bet it would make all of our mothers proud.

For being so nice to bloggers and not threatening us with lawsuits for linking to or excepting from or mocking or rewriting your stories, you earn a very special Mega Sized Link :

Reuters Embraces New Non-Murdoch Online Media, Announces They Want Bloggers To Link To Their Stories And Share Them

Reuters Checkmates Murdoch : We Want Bloggers To Make Use Of Our Stories  290509banner

This article was posted: Tuesday, August 11, 2009 at 4:26 am





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