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Shoppers’ faces to be scanned in advertising push at Tesco petrol stations across the UK

Posted By admin On November 3, 2013 @ 8:40 am In Prison Planet | Comments Disabled

Steve Hawkes
London Telegraph [1]
November 3, 2013

Supermarket giant Tesco is installing new, hi-tech screens that select ads based on the age range of customers – and determining whether they are male or female – above the checkouts in 450 petrol stations.

The hi-tech ‘OptimEyes’ devices have been developed by Lord Alan Sugar’s Amscreen in conjunction with a “face detection” specialist. The system tracks which customers are typically in the queue at certain times, and runs ads based on the real time data.

Ads in the morning could run a Red Bull advert in the morning rush, and switch to advertising a women’s monthly magazine if several women appear in the queue.

Simon Sugar, the son of Lord Sugar and chief executive of Amscreen, told industry magazine¬†The Grocer: “Yes, it’s like something out of Minority Report but this could change the face of British retal and our plans are to expand the screens into as many supermarkets as possible.”

Full article here [1]


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URLs in this post:

[1] London Telegraph: http://www.telegraph.co.uk/technology/10423400/Shoppers-faces-to-be-scanned-in-advertising-push-at-Tesco-petrol-stations-across-the-UK.html

[2] CCTV at petrol stations will automatically stop uninsured cars being filled with fuel: http://www.prisonplanet.com/cctv-at-petrol-stations-will-automatically-stop-uninsured-cars-being-filled-with-fuel.html

[3] Fresh blockades as a quarter of France’s petrol stations still dry: http://www.prisonplanet.com/fresh-blockades-as-a-quarter-of-frances-petrol-stations-still-dry.html

[4] Cameras Inside Mannequins Spying on Shoppers: http://www.prisonplanet.com/cameras-inside-mannequins-spying-on-shoppers.html

[5] Report: School district scanned children’s eyes for bus program without permission: http://www.prisonplanet.com/report-school-district-scanned-childrens-eyes-for-bus-program-without-permission.html

[6] Wal-Mart Shoppers Asked About Big Sis Spying: http://www.prisonplanet.com/wal-mart-shoppers-asked-about-big-sis-spying.html

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