UK Daily Mail 
Aug 24, 2010
A software company is developing revolutionary software which provides the ability to identify people from photographs posted on the internet.
Face.com has produced technology that can identify individuals on social networking sites and online galleries by comparing their image against a known picture of them.
It means detailed profiles of individuals can be built up purely from online photographs and critics have said it could lead to exploitation by employers.
The software works be creating an algorithim of the face – a measurement of the arrangement of features including the eyes, nose and mouth.
The company says it is 90 per cent accurate when scanning typical images which appear on social networking sites.