Jan 19, 2011
A Food Investigations mini-documentary released today exposes the “blueberry deception” in name-brand cereals, bagels, breads and bars. As revealed in the investigative video (www.FoodInvestigations.com), big-name food companies that offer blueberry cereals, muffins, pastries and bars have been caught “faking” the blueberries by creating them out of artificial colors, partially-hydrogenated oils and high fructose corn syrup (HFCS).
This investigation was conducted by award-winning investigative journalist Mike Adams, theHealth Ranger, as part of the non-profit Consumer Wellness Center (www.ConsumerWellness.org), which providesnutritiongrants for children’s education programs around the world. The non-profit “blueberry deception”videocan be viewed in its entirety atwww.FoodInvestigations.com
Total cereal called “Totalfraud”
Named in the video are Kellogg’s, Target, Betty Crocker,General Millsand other food companies that useartificial colorsto create the illusion of realblueberriesin their products. One General Mills cereal singled out in the mini-documentary is calledTotal Blueberry Pomegranate Cereal. But aConsumer Wellness Centerinvestigation reveals that this cereal contains neither blueberries norpomegranates.
Source: General Mills website nutrition facts label:
The cereal does, however, contain an astonishing8 different sweeteners: Sugar, Corn Syrup, Barley Malt Extract, Brown Sugar Syrup, Malt Syrup, Sucralose, Molasses and Honey. The front label of the Total cereal box claims “100% Nutrition.”
After investigating the realingredientsof Total cereal,Mike Adamscalled the product a “total fraud.” He added, “It’s clear to me that General Mills is deceptivelymarketingTotal Blueberry Pomegranate cereal by trying to deceive consumers into believing it contains both blueberries and pomegranates — twofoodsthat are gaining a reputation ashealthyingredients in the minds of consumers.”
“If consumers don’t read the ingredients label, they may be easily misled into believing they are purchasing a cereal containing health-enhancing blueberries and pomegranates, when in reality they are buying sugared-up grains promoted with shamelessly deceptive marketing,” said Mike Adams, the Health Ranger, who researched, scripted and narrated the Food Investigations episode.
General Mills, however, isn’t the only big-namefoodcompany called out in the shocking video documentary. Several othercompaniesare also exposed in the mini-documentary available for viewing atwww.FoodInvestigations.com
How to avoid fake blueberries in foodproducts
As explained in the video, consumers can avoid being deceived byfood companiesby following these three simple steps:
#1) Read the ingredients labels and look for artificialcolorssuch as Red #40, Blue #1 and Blue #2. They are usually found near the end of the ingredients list.
#2) Don’t buy foods made with artificial colorsbecause the purpose of those colors is to cosmetically alter the appearance of those foods to make them appear more visually stimulating in order to “trick” or influence the consumer’s purchasing decisions. When eating blueberry-coloredcerealsor pastries, many consumers actually believe they’re eating real blueberries, even though no blueberries whatsoever may be used in the making of the product.
#3) Don’t let your kids eat foods with artificial colors. At least one artificial color has been linked to symptoms of ADHD. Artificial colors are derived fromcoal tarsand several colors have been banned in the past few decades due tohumanhealthhazards.
Furthermore, you canrefuse to buy products from companies that use artificial colors. These include all the major cereal companies and mainstream food producers.
Artificial colors are also widely used inprocessed meatswhere the ingredient known as “sodium nitrite” is actually a red color fixer that gives dead, putrid-lookingmeata fresh red appearance. Sodium nitrite, which is found in nearly all mainstream hot dogs, lunch meats, ham products, bacon, sausage and jerky products, is linked to alarming increases in risks of pancreaticcancer, color cancer and evenbraintumors in children. (http://www.naturalnews.com/sodium_n…)
Real blueberries are great for you!
Adams believes it is important to emphasize that real blueberries are very good for human health. “Real blueberries offer a powerhouse of health-enhancing nutrition. They protect arteries, health lower blood pressure and provide an assortment ofnaturalantioxidants to protect the eyes, brain and nervous system,” Adams says.
Blueberries are also known to help prevent cancer, boost memory and even help reduce belly fat (http://www.naturalnews.com/blueberr…).
Watch for more food investigations from consumer health advocate Mike Adams, the Health Ranger, atwww.FoodInvestigations.com
Join the online protest against General Mills
General Mills is not an evil company, at least not in the sense of “Monsanto evil.” Although they made a huge mistake with their misleading Total Blueberry Pomegranate cereal, they do provide several healthy brands such asCascadian FarmandMuir Glen. They also bought Larabar a year or two ago, and that’s a decent food bar (although it’s still not organic).
We want to help educate General Mills to the fact thatcustomers are smarter than they think. We are paying attention, and we willboycott General Millswhen they decide to treat us like consumer morons.
Join us in contacting General Mills and urging them tostop their deceptive marketing practicesthat deceive consumers about what’s really inside the box.
Use the following contact page to offer your feedback:
Sample comment you may wish to submit:
I am a General Mills customer who is appalled at the dishonest product naming andlabelingused to promote Total Blueberry Pomegranate Cereal, which contains no blueberries nor pomegranates. I am joining an online protest organized by NaturalNews.com and the non-profit Consumer Wellness Center to urge you to recall this falsely-labeled product and either change the product name and labeling or reformulate it to contain actual blueberries and pomegranates.
As a health-conscious consumer, I strongly object to your use of these superfoods in the name and labeling of your Total cereal when your own ingredients reveal the blueberries to be faked through the use of artificial food coloring chemicals, vegetable oils and processedsugars.
Until such time that you announce your intention to remedy the misleading labeling and marketing of your Total cereal product, I will join NaturalNews.com in boycotting all General Mills products as a measure of protest against deceptive marketing practices.
(Type your name here)
Keep in mind that if you give General Mills your *real* email address in their contact form, they will obviously have your email. (And I’m not sure how they will use it.) So you may wish to use a throwaway email address when using their feedback form. That’s up to you. I personally don’t want General Mills sending me promotional emails for Lucky Charms.
This article was posted: Wednesday, January 19, 2011 at 5:36 am