Sunday, March 14, 2010
Two government advertisements which use nursery rhymes to warn of the dangers of climate change have been banned for exaggerating the threat.
Commissioned by Energy Secretary Ed Miliband, the adverts are based on children’s poems Jack and Jill and Rub-A-Dub-Dub and assert that climate change will cause flooding and drought.
The Advertising Standards Agency (ASA) ruled the adverts – which attracted 939 complaints – made exaggerated claims which went beyond mainstream scientific consensus.
One advert read: ‘Jack and Jill went up the hill to fetch a pail of water. There was none as extreme weather due to climate change had caused a drought.’
Beneath this was written: ‘Extreme weather conditions such as flooding, heat waves and storms will become more frequent and intense.’
This article was posted: Sunday, March 14, 2010 at 5:28 am