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Apple to Ramp Up Work on Augmented Reality Headset

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Bloomberg
November 8, 2017

Apple Inc., seeking a breakthrough product to succeed the iPhone, aims to have technology ready for an augmented-reality headset in 2019 and could ship a product as early as 2020.

Unlike the current generation of virtual reality headsets that use a smartphone as the engine and screen, Apple’s device will have its own display and run on a new chip and operating system, according to people familiar with the situation. The development timeline is very aggressive and could still change, said the people, who requested anonymity to speak freely about a private matter.

While virtual reality immerses the user in a digital world, augmented reality overlays images and data on the real one. Chief Executive Officer Tim Cook considers AR less isolating than VR and as potentially revolutionary as the smartphone. He has talked up the technology on Good Morning America and gives it as almost much attention during earnings calls as sales growth.

“We’re already seeing things that will transform the way you work, play, connect and learn,” he said in the most recent call. “Put simply, we believe AR is going to change the way we use technology forever.”

Apple declined to comment.

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This article was posted: Wednesday, November 8, 2017 at 9:33 am





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