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As Obamacare exchanges open, Hollywood campaigns to enroll younger people

Katie McHugh
Daily Caller [1]
September 30, 2013

The Hollywood humor site “Funny or Die” is rolling out an extended campaign to encourage young people to enroll in Obamacare exchanges beginning on Monday, joining a slew of celebrities doing their best to convince the demographic upon which the program depends to ignore their economic interests and shoulder the cost of older Americans’ health care.

The studio’s first video, seemingly meant to remind the “young invincible” demographic of 18 to 35-year olds that freak accidents and grave injuries can befall them at anytime, depicts “a little girl tumbling head-first off her rocking horse, a skateboarder’s ill-fated trick, a boy attempting a jump on his bike and ending up limp on the asphalt,” according to The Chicago Tribune [2], which viewed a secret preview of the propaganda campaign on Sept. 20.

“Valerie Jarrett loved this video,” said “Funny or Die” production president Mike Farah, speaking of the the Secret Service protectee who is President Barack Obama’s closest senior adviser.

Farah, who is pictured smiling and wearing a casual, checkered shirt and jeans [3], worked with administration officials for months on a marketing plan to promote the transformative overhaul of the U.S. health care system, finally meeting with Obama and several other celebrities — including Amy Poehler, Michael Cera and Jennifer Hudson — in the Roosevelt Room of the White House in July.

Full article here [1]