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‘Ban cartoon characters’ on unhealthy food, MPs say

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May 30, 2018

Cartoon or fictional characters, like Tony the Tiger and the Milky Bar Kid, should no longer be used to promote unhealthy food, a group of MPs says.

The proposed ban would also mean that film or TV characters like superheroes could no longer appear on such foods.

But characters like the Jolly Green Giant could still promote healthy food, the health select committee says.

Other recommendations include a ban on junk food adverts before the 9pm TV watershed.

The MPs’ report comes after figures showed that one in 25 children aged 10 or 11 in England were now classed as “severely obese”.

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This article was posted: Wednesday, May 30, 2018 at 6:51 am

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