From the Prince of Darkness, a tale with a sting: Mandelson stars in TV advert for his autobiography
UK Daily Mail
July 10, 2010
Peter Mandelson donned the smoking jacket and cravat of the archetypal cad last night as he prepared to stick the knife into his New Labour colleagues.
In a TV advert for the serialisation of his autobiography, the spin doctor-turned-Cabinet minister suggested the history of New Labour read like a ‘fairytale’, complete with rival kings and an evil prince – with himself cast in the latter role.
Seated in a leather chair in an oak panelled office, Lord Mandelson said: ‘Are you sitting comfortably? Then I’ll begin.
‘Once upon a time there was a kingdom and for many years it was ruled by two powerful kings.
‘But they wouldn’t have been in power without a third man. They called him the Prince of Darkness,’ adding with a smirk: ‘Don’t know why.’
He concluded: ‘This fairytale wouldn’t have a happy ending. But that’s for next time.’
Sources suggest the most eagerly awaited political memoirs of the will be ‘very gossipy’, with a string of anecdotes about the power struggles between Gordon Brown and Tony Blair.
This article was posted: Saturday, July 10, 2010 at 5:02 am