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Bombarded by 200m eco-bulbs: Energy firms meet green targets with mass giveaway… and we all have to pick up the bill

David Derbyshire
UK Daily Mail [1]
Tuesday, January 5th, 2010

Energy companies have bombarded households with 200million free eco-lightbulbs despite warnings that many go unused.

The unsolicited energy saving bulbs were posted to customers over the last 20 months because junk mail campaigns were the cheapest way for firms to meet Government green targets.

One supplier sent out 12million over Christmas alone, clogging up the postal service at the busiest time of the year.

But many families have no need for yet more bulbs – with six unused low-energy ones already stashed away in drawers and cupboards of the typical home, according to the Energy Saving Trust.

The junk mail schemes – paid for by householders through fuel bills – allowed suppliers to meet their legally binding targets for improving home energy efficiency.

Full article here [1]

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