Full page adverts in weekend newspapers ask kids to rat on their friends and family in order to prevent “climate crimes”
Monday, July 28, 2008
A leading British energy company blitzed the newspapers with full page colour advertisements this weekend which encourage children to sign up as “climate cops” and keep “climate crime case files” on their families, friends and neighbours.
The ads, run by Npower, promote a website at www.climatecops.com where “trainees” must complete three missions before they can join the “elite cadets” and “train to become a climate cop”.
These missions basically consist of a barrage of eco propaganda which the child must simply engage in in order to be accepted as a special agent of the green brigade.
The site offers a selection of downloads, including a pack of “climate crime cards“, which instruct recruits to spy on families, friends and relatives, encouraging each of them to build up a written “climate crime case file”.
“Report back to your family to make sure they don’t commit those crimes again (or else)!” one section states, before reminding recruits to keep a watchful eye on parents and even extend their web further. “What about the homes of aunts and uncles, or friends from school?” it suggests.
This article was posted: Monday, July 28, 2008 at 12:57 pm